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- <text id=89TT0056>
- <title>
- From the Publisher
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Jan. 02, 1989 Planet Of The Year:Endangered Earth
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- FROM THE PUBLISHER, Page 3
- </hdr><body>
- <p> This week's unorthodox choice of Endangered Earth as Planet
- of the Year, in lieu of the usual Man or Woman of the Year, had
- its origin in the scorching summer of 1988, when environmental
- disasters -- droughts, floods, forest fires, polluted beaches --
- dominated the news. By August TIME knew it was no longer enough
- just to describe familiar problems one more time. "The new
- journalistic challenge," says managing editor Henry Muller, "was
- to help find solutions, and that by definition meant
- international solutions." So we invited a distinguished group of
- scientists, administrators and political leaders from five
- continents to a TIME conference charged with producing a tough
- but realistic action program. The conference was organized by
- Washington correspondent Dick Thompson. His proudest coup was to
- persuade a team of Soviet experts to participate. The group was
- led by Fyodor Morgun, Mikhail Gorbachev's hand-picked chairman
- of the state committee for environmental protection.
- </p>
- <p> Even before Thompson's preparations were complete, our
- editors decided that the growing concern about the planet's
- future had become the year's most important story. Thus was
- born the idea of using the conference as the centerpiece of
- this week's 33-page package, which was coordinated by sciences
- editor Charles Alexander. It is not the first time the magazine
- has recognized something other than humans in its Man of the
- Year issue. In 1982 it named the computer Machine of the Year.
- </p>
- <p> The Environment Conference was an extraordinary event, set
- in appropriately pristine surroundings: the foothills of
- Boulder, where the Great Plains meet the Rocky Mountains. For
- three days in November, 26 TIME journalists and 33 experts
- engaged in an interchange of ideas that was as freewheeling as
- it was productive. The meetings took place at the National
- Center for Atmospheric Research, whose staff helped plan the
- agenda. The Soviets were particularly open in what they
- revealed both about their country's environmental woes and on
- a personal level. At one point Thompson challenged Morgun to a
- game of eight ball on a barroom pool table in Juanita's, a
- Mexican restaurant. To his shock, Thompson not only got his
- match, but was soundly beaten.
- </p>
- <p> While a team of writers and researchers worked on the
- stories back in New York City, art director Rudy Hoglund and
- deputy director Arthur Hochstein, who designed the layouts for
- the entire package, faced a difficult problem: how to create a
- strikingly original cover image. Their solution was to approach
- Christo, the famed Bulgarian-born environmental sculptor. In
- earlier works Christo had draped in plastic large sections of
- the earth -- a stretch of Australian coast, a canyon in
- Colorado -- but never the whole planet. This time Christo
- bundled a 16-in. globe in polyethylene and rag rope and drove
- more than 350 miles up and down New York's Long Island in search
- of the perfect combination of light, air and sea for a
- photograph. The result -- Wrapped Globe 1988 -- is a fitting
- symbol of earth's vulnerability to man's reckless ways.
- </p>
-
- </body></article>
- </text>
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